Custom-made steel base for the hair accessories brand Ghd
Custom steel base for the Ghd hair accessories brand
A collaboration for the creation of steel display stands for hair dryers
It's not uncommon for us to collaborate with boutiques for one-off events.
As part of our collaboration with Ghd, we had to design steel stands for
hair dryers and hair accessories for a showroom lasting a few days.
Hair dryer and its nozzle presented on a black steel base
Three hair straighteners on their individual black steel bases
Two hair dryers on a black steel base
The main constraint for this type of product is that they absolutely cannot stand upright on their own.
Presenting them upright allows customers to see the object to its advantage.
Moreover, for this type of object, this staging proved to be truly unusual.
Staging of hair accessories in the window on black steel display stands.
Arranging a window display during a showroom is not always easy.
Indeed, in your boutique, you can try out several product scenographies.
You have time to test what works and what doesn't in the presentation of your products.
Often, just moving one thing is enough for
the message you want to convey to your customers to become clear.
BUT during events like trade shows, fairs, showrooms, or pop-up stores,
you need to be effective immediately in presenting your products.
That's why presenting your products on
our display stands often proves to be a winning solution.
In the GHd example, the unusual aspect of this presentation; it looks like
the hair dryers are levitating, which surely attracted customers.
The use of the display stands helped create a clear and uncluttered window display.
Customers can view the products presented.
Presenting your products on a custom base or
on a display stand can allow your customers to easily help themselves.
AND conversely, if you do not want your product to be handled,
presentation on a base is the perfect solution.
From experience, people are less likely to touch objects on bases.
As you can see, presenting your products on display stands or custom bases
1 - Increases the added value you bring to your product
2- Makes your window displays clear to your clientele.
Hairbrushes on a custom black steel display stand
Product presentation can be done on
the same display stand
or on individual display stands
Hair straighteners on a custom black steel display stand
If you also want to present your products on custom bases
CONTACT US
For that, two possibilities
Send us a message
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