Custom-made steel base for the hair accessories brand Ghd

Custom-made steel base for the hairdressing accessories brand Ghd

A collaboration for the creation of steel displays for hair dryers

It is not uncommon for us to collaborate with boutiques for one-off events.
As part of our collaboration with Ghd, we had to design steel supports for
hairdryers and hair accessories for a showroom lasting a few days.
Hair dryer and its nozzle presented on a black steel base
Three hair straighteners on their individual black steel bases
Two hair dryers on a black steel base

The major constraint for this type of product is that they absolutely do not stand upright on their own.
Placing them upright allows the customer to see the object to its best advantage.
Moreover, for this type of object, this staging turned out to be truly unusual.

Staging in the window of hair accessories on the black steel displays.
Setting up a window display in a showroom is not always easy.
In fact, in your store you can test several product scenographies.
You have time to test what works and what doesn't in presenting your products.
Often it is enough to move one thing to
that the message you wish to convey to your customers becomes clear.
BUT during typical events, trade shows, fairs, show rooms or pop stores,
You need to be effective right away in presenting your products.
This is why a presentation of your products on
our displays often prove to be a winning solution.
In the example of GHd, the unusual aspect of this presentation; one has the impression that
The hair dryers are levitating, which probably attracted customers.
The use of displays made it possible to create a clear and uncluttered window display.
Customers can view the products on display
The presentation of your products on a custom-made base or
on a display can make it easy for your customers to serve themselves.
AND conversely if you want your product not to be handled,
The plinth presentation is the perfect solution.
From experience, people are less likely to touch objects on bases.
So, you will have understood, present your products on custom-made displays or bases
1 - Increases the added value you bring to your product
2- Make your windows readable to your customers.

Hairbrushes on a custom-made black steel display stand
The presentation of the products can be done on
the same display
or on individual displays
Hair straighteners on a custom-made black steel display stand

If you also want to present your products on custom-made bases
CONTACT US
There are two possibilities for this:

Send us a message

Visit us in store

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